Whether you are interested in a Rental Service Program or not doesn’t matter…
The fact that a company has a Rental Service Program is important to you even if you just want to purchase.
There are several different “types” of water treatment companies out there. These differing types occur in nearly every market throughout North America and our market is no different.
Often, one of the most significant differences between the water-treatment businesses that are passed down from generation to generation and those that are only short-lived is a Rental Service Program.
When I say a Rental Service Program, I simply mean that you pay monthly for your water treatment. The benefit is you never have to pay for a service call, parts or labor.
However, whether you think a Rental Service Program is a good idea for you or not isn’t important.
What’s important is why certain business models can afford to have a Rental Service Program and why others can’t…
More importantly, why should it matter to you that a business offers a Rental Service Program.
Here’s why you want a business that gives you the option of a Rental Service Program:
- We have been around – Few other businesses have the breadth of history of the Culligan Man. Culligan has been around since 1936 and been serving folks in the West Michigan area since 2003.
- We plan to be around – Very simply put, we pay for all of the equipment, labor, overheard etc. out of pocket up front. With a monthly service fee, a Rental Service Program takes years (literally) before we ever start making a profit. So for our business to make any money, we need to be here for you.
- We offer top-notch service – With our Rentals, you never pay for service. So if we provide you with our Rental and it is not top-notch, we’ll NEVER turn a profit because all of our profits will be eaten up paying technicians to fix your equipment.
- We keep our costs reasonable so you get a fair price – Since it takes us years to turn a profit on Rentals, we have to keep our costs, and therefore your prices, reasonable. Younger businesses can’t afford to do this and so they’re forced to charge you excessively. Generally Culligan is neither the cheapest or most expensive in any market – and since we’re the only company with the Consumers Digest Best Buy water softener, you’re guaranteed to get the best value.
Now that you know the benefits of a business that offers a Rental Service Program, make sure to contact us today for an in-home water test.